Privacy Policy

1. How the App Works

Gorilla Marketing Scenarios is a marketing budget planning tool that operates on your device. Budget allocations, ROI projections, and saved scenarios are processed and stored locally — your marketing data stays on your device at all times.

The App is ready to use immediately upon installation and works without any account creation or registration. Your budget scenarios and settings are stored on-device for fast, offline access.

2. App Functionality

The App provides a budget allocation tool across ten advertising channels, ROI projection calculations, and a scenario library for comparing different spending strategies. All calculations run locally within the application. Settings and saved scenarios use standard on-device storage mechanisms.

3. Third-Party Services

The App uses the following third-party services as part of the Android platform:

• Google Play Services — provides core platform functionality including app updates, security, and device compatibility checks. May collect device information for platform operation.
• Google Fonts — loads typefaces used in the interface. May collect IP address and device information when fonts are requested.
• Firebase Analytics — helps us understand how users interact with the App. Collects usage data including app opens, screen views, and user interactions to improve the app experience.
• Firebase Cloud Messaging — delivers push notifications. Uses a device token to route notifications to your device.
• Firebase Remote Config — delivers customized content and feature configurations. May collect device information and instance identifiers to provide relevant configurations.
• Unity Ads SDK — displays advertisements, including rewarded video ads and interstitial ads. May collect device identifiers, IP address, and ad interaction data to serve relevant advertisements.

4. Information Handling

The App stores your preferences and saved scenarios using the device storage system built into Android. This information remains on your device and is not transmitted to external servers by the App itself.

Third-party services listed above may collect certain technical data as described in their respective privacy policies. This collection is handled by those services directly and is subject to their own privacy practices.

5. Advertising

The App may display advertisements through the Unity Ads SDK. Unity Ads may collect device identifiers (including Advertising ID), IP address, and ad interaction data to serve personalized advertisements and measure ad performance. You can manage ad personalization through your device settings.

6. Push Notifications

The App may send push notifications through Firebase Cloud Messaging to inform you about relevant updates. You can disable notifications at any time through your device settings.

7. Data Storage and Security

All user-generated content (budget scenarios, settings, preferences) is stored locally on your device using standard Android storage mechanisms. We implement reasonable measures to protect the information handled by the App.

8. Children

The App is not directed at children under 13. We do not knowingly collect personal information from children.

9. Changes

We may update this Privacy Policy from time to time. Any changes will be reflected on this page. Continued use of the App after changes constitutes acceptance of the updated policy.